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Market segments
 
 

Market segments

Wide range of varieties.

It is important to be able to offer different markets or market segments, for example the fresh produce, chips, crisps, export or starch potato markets, a wide range of varieties with different properties. The main distinction between the Dutch varieties is the market for which the seed potatoes are grown: the consumer market or the starch industry. Ware potatoes comprise varieties intended primarily for consumption in the Netherlands, varieties intended for the processing industry and varieties intended primarily for export.

Characteristics
Important characteristics for ware potatoes, in addition to their productivity, are cooking type and flavour. A variety?s early maturity and resistance to certain diseases and pests are also significant characteristics. When producing starch potatoes, important characteristics include yield reliability, keeping quality during storage, resistance to diseases and pests, and, of course, the highest possible starch yield per hectare.